The Zeigarnik Effect teaches us the value of deliberately putting things off.
It feels extremely satisfying coming to the end of a task, completing something, getting stuff done, particularly if it has taken a lot of work.
The joy of facing the next day with a clean slate.
While this might sound like something worth aiming for (and in certain cases it can be), it can also, paradoxically, be hazardous for our productivity levels.
In fact, being too proficient at getting stuff done can be the very thing that can stop us from being able to get started the next day.
The Perils Of A Blank Slate
Any of us who have ever suffered from creative block knows how excruciating it is to stare endlessly at a blank page (figuratively or otherwise), praying for inspiration to come flooding in.
We all know that the magic never comes that way.
That’s why some of the best advice out there for creatives who find themselves in this position is just to write/create something — anything — even if it’s complete drivel.
It gets the wheels turning and gives us something to work with (see Mark Manson’s “Do Something Principle” as an example of this, or Tim Ferriss’ “Two Crappy Pages”).
But there’s another, arguably easier, way. It requires walking away from a creative task before it is done and, specifically, to resist the urge to complete it before we hit the hay.
That incomplete task will linger in our minds and compel us to go back to it.
Our brains can’t help it. We need closure.
This phenomenon is called The Zeigarnik Effect.
The Zeigarnik Effect
Named after psychologist Bluma Zeigarnik, the concept was inspired by a colleague’s observation that waiters in a restaurant had an uncanny ability to remember details about orders only up until the point that the food had been served.
Once service was complete, so was any memory they had of the details of it.
It led Zeigarnik to later conclude that we had a significantly higher likelihood to recall unfinished tasks (and forget completed ones), as author and psychologist Adam Grant, notes in his book, Originals: How Non-Conformists Move the World: