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The Benefits Of Tapping Into Our Alter Egos

By Todd Herman
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The "As If Principle": How Action Dictates Emotion

By Richard Wiseman
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The "Counter-Clockwise Study": Age & The Mind

By Ellen Langer
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Embodied Cognition: The Body's Impact On The Mind

By You Are What You Act
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The Psychology Of Turning Back The Clock

By The Young Ones
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Building Confidence By Power Posing

By Amy Cuddy
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How To Feel Like A Superhero: The Batman Effect

By Stephanie Carlson
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Films & Trailers

You Are What You Act
TED Talks & Lectures

By Jane McGonigal
Tips & Webisodes

By Brian Johnson & Better Ideas
Clips & Interviews

By Albert Nerenberg, Mel Robbins & Bessel Van Der Kolk
Insight


Wall Street Journal
The Power of Pretending: What Would a Hero Do?

BBC Worklife
The ‘Batman Effect’: How having an alter ego empowers you

Big Think
People who embody Albert Einstein in VR perform better on cognitive tasks

CNN
Act Powerful. Be Powerful

Mental Floss
8 "Fake It ‘Til You Make It" Strategies Backed by Science

LifeHacker
Act as if You're a Certain Type of Person to Become that Person

The Guardian
forget positive thinking, try positive action

Huffington Post
How To Get In Touch With Your Inner Hero

Curiosity
The Batman Effect: Kids Work Harder When They're Pretending to be the Caped Crusader

The Guardian
Embrace your inner Ziggy Stardust - the power of personas

KPBS
Can An Alter Ego Activate The Best You?

D.I.Y.


You Are What You Act
Actorcize

Audio


Richard Wiseman
The Joy Cardin Show: The As If Principle

Book Extracts

What’s Your Phone Booth Moment?
Taken from The Alter Ego Effect, by Todd Herman.
The As if Principle
A summary of Richard Wiseman's The As If Principle, by Actionable Books.
Counter-clockwise
Taken from Counterclockwise, by Ellen Langer.
Before You Play, Here's What You Need To Know
Taken from SuperBetter, by Jane McGonigal.
Projecting Your Gold
Taken from Inner Gold, by Robert A. Johnson.
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