The Art Of Knowing When To Quit

By Annie Duke

More Here ►

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When We Don't Know How To Quit

By Seth Godin, Julia Galef, Sci Show & Sprouts

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How We're Driven More By Losses Than Gains

By Daniel Kahneman, Veritasium & Dan Ariely

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Why We Like Things To Stay The Same

By Bryan Callen Show, Team W & Cardiff University

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How We Get Attached To Things Too Easily

By Christian Jarrett, Business Insider & Outsmarting Implicit Bias

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The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages & unpromising research projects.

- Daniel Kahneman

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TED Talks & Lectures

By Florian Aigner

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Tips & Webisodes

By Sara Garofalo, Julia Galef & Forever Jobless

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Clips & Interviews

By John List, Peg Streep & Dan Ariely

Insight

Psychology Today
How to Cut Your Losses When It’s Not Working

Full Article

Lifehack
How the Sunk Cost Fallacy Makes You Act Stupid

Full Article

HBR
Do You Play to Win - or to Not Lose?

Full Article

New York Times
Getting Comfortable With Change

Full Article

Psychology Today
What a Setback Really Means

Full Article

Thought Co.
Status Quo Bias: What It Means & How It Affects Your Behavior

Full Article

Curiosity
The Sunk Cost Fallacy Keeps You From Cutting Your Losses

Full Article

Inc.
How To Know When It's Time To Quit

Full Article

Psychology Today
Letting Go of Sunk Costs

Full Article

VeryWell Mind
How the Status Quo Bias Affects Your Decisions

Full Article

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D.I.Y.

HBR
A Little Meditating Helps You Make Better Decisions

Full Article

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Audio

You Are Not So Smart
The Sunk Cost Fallacy

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Book Extracts

The Gaffed Scale
Taken from Quit, by Annie Duke.

Read Extract

Focused On The Win Or Avoiding The Loss?
Taken from Focus, by Heidi Grant, Ph.D & Tory Higgins, Ph.D.

Read Extract

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Related Pages

• Bias & Filters
• Grit
• The Difficult Years
• Practicality
  
• Problem-Solving
  
• Risk, Caution​

Related Ideas

• Decision Fatigue
  
• "The Dip"
  
• Fear-Setting