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The Art Of Knowing When To Quit

By Annie Duke
When We Don't Know How To Quit

By Seth Godin, Julia Galef, Sci Show & Sprouts
How We're Driven More By Losses Than Gains

By Daniel Kahneman, Veritasium & Dan Ariely
Why We Like Things To Stay The Same

By Bryan Callen Show, Team W & Cardiff University
How We Get Attached To Things Too Easily

By Christian Jarrett, Business Insider & Outsmarting Implicit Bias

The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages & unpromising research projects.

- Daniel Kahneman

TED Talks & Lectures

By Florian Aigner
Tips & Webisodes

By Sara Garofalo, Julia Galef & Forever Jobless
Clips & Interviews

By John List, Peg Streep & Dan Ariely
Insight


Psychology Today
How to Cut Your Losses When It’s Not Working

Lifehack
How the Sunk Cost Fallacy Makes You Act Stupid

HBR
Do You Play to Win - or to Not Lose?

New York Times
Getting Comfortable With Change

Psychology Today
What a Setback Really Means

Thought Co.
Status Quo Bias: What It Means & How It Affects Your Behavior

Curiosity
The Sunk Cost Fallacy Keeps You From Cutting Your Losses

Inc.
How To Know When It's Time To Quit

Psychology Today
Letting Go of Sunk Costs

VeryWell Mind
How the Status Quo Bias Affects Your Decisions

D.I.Y.


HBR
A Little Meditating Helps You Make Better Decisions

Audio

You Are Not So Smart
The Sunk Cost Fallacy
Book Extracts

The Gaffed Scale
Taken from Quit, by Annie Duke.
Focused On The Win Or Avoiding The Loss?
Taken from Focus, by Heidi Grant, Ph.D & Tory Higgins, Ph.D.
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